According to a report from Technavio the latest, analysts expect global advanced packaging market will be nearly 8% compound annual growth rate of growth, to more than $31 billion in 2019. 

In the forecast period, the demand for packaging materials is expected to increase, the main reason is that consumer awareness, fresh food demand growth and processing of food consumption growth. 

Technavio chief research analyst Sharan Raj claims for the packaging industry, "to ensure that the technical requirements of the food safety continues to grow, also the beverage industry for the application requirements of carbonated and non carbonated drinks also increased. Can rely on these factors to jointly promote the growth of the market. " 

Technavio market research analysts identified the following three factors will guide the global advanced packaging market: 

Demand for health packaging in the food industry 

The development of innovative packaging solutions 

Consumer participation 

Food industry hygiene packaging demand 

As consumers and food manufacturers attach importance to food safety, packaging suppliers are focusing on the introduction of advanced packaging solutions that meet the health standards and to ensure the quality of products. 

For the food industry, packaging is essential in maintaining the safety and quality of food. Packaging solutions such as modified atmosphere packaging (MAP) help to extend shelf life and protect the quality of stored food. In addition, no artificial additives and preservatives in the fresh preparation of food demand forcing manufacturers to look for more advanced packaging solutions to improve the shelf life of the product. 

The development of innovative packaging solutions 

Food and beverage packaging materials, such as the introduction of the physical barrier, antibacterial properties and other properties to help maintain the quality of food at the same time no longer need to use preservatives and additives. 

In September 2015 Pack Expo Las Vegas and Multisorb technologies launched the special design of artificial preservatives of oxygen absorbents and desiccant dispenser, which helped in does not affect food quality under the premise of guarantee quality and prevent corruption. 

At the same time, the introduction of nano sensor, transport and storage of food and beverage in the process of tracking and monitoring, greatly improving the beverage industry based on the needs of nano composite packaging materials. Such packaging materials are also able to reduce the leakage of gas, improve shelf life. At the same time on oxygen nanocomposite thin film used for packaging of fruit juice and energy drinks etc. non carbonated beverages are also in demand. 

Consumer participation 

Packaging with smart technology has become a tool for consumers to participate and improve market brands. Customers benefit from advanced packaging because they are able to obtain information about the product at the time of purchase and consumption. 

2014, HeineKen will be smart packaging technology for their beer bottles to do Ignite interactive design, designed to create an unforgettable experience. At the bottom of the bottle, there is a micro sensor and a plastic substrate, which can be illuminated with the help of eight bright LEDs according to the external environment response. At the same time, Haagen Dazs is using a timer (timer) applications, customers can scan packing cover on the two-dimensional (QR) code, the augmented reality technology to see a two minute video, but this time the ice cream reaches the ideal edible temperature. 

Sharan said: "at the same time the introduction of some advanced packaging solutions also include, when the product is close to the shelf life of the label can change the color of the product freshness index."