Chinese enterprises in the development of China's printing doomsday theory

2016-04-16

Recently, an article, author pointed to the traditional printing will be in the near future completely destroyed, sharp language, sincere words, just dare not people agree with. 

To trace, since the rise of the radio and television media printing die theory has been generated, but I was just projections of a small number of people, in recent years, the Internet popularization, electronic paper book to promote the printing end on rise again and become more and more serious. 

Has seen the click rate of moderately, called the demise of print argument is nothing more than the timeliness of a new generation of people's reading habits change, information and so on, now with the trendy "low carbon, environmental protection". Regardless of the arguments whether according to the facts, but from the contents of the article can see these people do not understand printing, they will be printing a narrow understanding of the collers offsctdruckereien, but did not want to electronic paper book exquisite packaging, publicity single page is completed by printing the. 

From the single angle of the printing of books, many books for children and infants view card and can easily be replaced by electronic paper book?? the popularity of electronic paper book is a kind of trend. However, in China's Gansu economic less developed areas, a family of the electronic paper book, a the era of online when we can become a reality? Books can spread to every corner of the earth, and within a period of time of electronic paper book can benefit is probably just a Chinese population of the thirteenth. Perspective will be extended to the whole printing industry, printing doomsday is more ridiculous. 

Reliable data shows, China packaging and printing output from 1978 (the first group professional company Shanghai packaging and decoration company established) of 45 billion yuan to develop to 1400 billion yuan in 2007, accounted for about one-third of the printing industry, and in the past ten years basically maintained two digit growth. Worldwide, the printing business will grow from $610 billion in 2011 to $721 billion in 2008, currently 35.5% in the U.S., 31.1% in Europe, and 27.6% in Asia. 

In the promotion of economic development, China's packaging and printing, commercial printing is in a stage of comprehensive development. Ask in today's society, many products do not require packaging? How many enterprises do not involve notes, advertising letter? Chinese enterprises in the development, China Printing doomsday will where about? 

Actually, printing not only will not disappear. On the contrary, it will usher in rapid growth, the economic crisis promotes the global printing industry and business restructuring, to help printing enterprises to adapt to the market as soon as possible, inevitably some companies were eliminated in the round of shock, but the sacrifice pushed forward the development of the industry as a whole. Is needed for any industry crisis consciousness and crisis behind to to think about is how to win, not bleak melancholy heart shade. The data prediction of professional institutions and the evaluation of the whole market indicate that "the end of printing" is still early.