From the traditional printing business to provide information services, to the depth of the Internet transition; in the green environmental protection more on floor devoted to cultural and artistic creative design; through innovative methods of re combination of the two-dimensional code technology in multi domain extension... How to break through the transformation bottleneck and achieve development by leaps and bounds, yinuoer group, Shanghai printing group, Shanghai high-efficient technology three pioneer gives excellent answers.

"Green + creative" constitutes the endless wonders of Shanghai printing group "Cube" in general. Newspaper trainee reporter Zhu Xiaolin photo

"We came here to see how to keep goldfish in green ink." March 9, China (Shanghai) International Printing week to carry out, a from Beijing arrived Shanghai reporter couldn't wait to get into the exhibition hall, to find the exhibition in flexo printing area featured exhibits.

Flexo printing area is one of the Shanghai printing week of specialty area, Shanghai printing (Group) Co., Ltd. is located in the center of the area. Only "green ink can fish" an exhibit on the Shanghai printing group to earn enough eyeballs, many viewers to take pictures, the personal experience of the real meaning of environmental printing. Participated in the last printing week of the audience must be environmentally friendly ink is no stranger to. At that time the 3 are equipped with a different color ink color of the fish tank and some of the small goldfish has been the limelight.

Above exhibition, Shanghai printing group in the exhibition still set up the flexo printing ink is used to print a book display area. However different is, the display area, in addition to see the previous China's first set of flexo printing books -- "happy Superman" series, and add more "sprout" and "children's Literature" and other environmentally friendly ink flexo printing journals. The flag of Shanghai Xinhua Printing Co., Ltd. assistant general manager of the relaxation to the "China Press and publishing radio and television news reporter, only two of the magazine currently every month this single print runs have 20 million copies.

The exhibition site, the reporter picked up on the flexo printing books milestone "happy Superman series and this year brings new has been mass production of" sprout "and" children's Literature "comparison found that the new flexo printing books in color reduction degree and color zone boundary sharpening degree have a significantly improved. This is the green ink flexo printing process technology maturity confirmation.

Reporters learned that Shanghai printing group is with domestic producers of the blanket of positive communication, with a view through the technical cooperation between the two sides, to produce our own flexible plate, thus breaking monopoly of foreign technology situation, to reduce the cost of flexo printing, let more readers to get the fish environment-friendly ink printed environmental books.

Not only so, Shanghai printing group, the participating in further, exhibited with independent intellectual property rights of the flexo printing production wastewater discharge physical treatment and reuse, zero discharge of sewage treatment system. "At present this equipment in addition to our own use, has sold 3 sets, one in Shanghai, in addition to two sets in Wuhan and Sichuan, respectively." Zhang said.

In addition to a layer of environment-friendly printing to the, Shanghai printing group in the exhibition more to the a new image of the product "Rubik's Cube" debut. Qiuci culture style scarves, clay murals, art lamps, fans, creative copy of thangka...... Gen booth on an array of cultural and creative arts and life service exhibits, highlighting Shanghai printing group profound cultural and artistic creative design details at the same time, mapping the product art design "Rubik's Cube" general endless mystery.