Intense market competition in the domestic industry how to develop ink

2016-03-17

In recent years, with the popularity of technology and market competition, many traditional state-owned enterprises; ink technology leading advantage is gradually lost, other private enterprise product cost advantages are exposed, and continue to expand its market share.

And some of the traditional state-owned old enterprise failed to keep up with industry technology transformation, techniques are failing to keep up with market changes, so also produced changes. Originally called others to follow us to walk into we go along with others.

And due to the popularity of product technology and product quality homogeneity, product competition, and gradually become the product price and quality of service competition. The success of private enterprises is to take the road of market driven, the development of the idea of ink:

1, ink products for the development of the market, especially the launch competitiveness good cheap products, the occupation of the low-end market, such as paper offset printing ink, plastic table printing ink and printing ink etc..

2, the development of environmentally friendly ink, such as alcohol based gravure printing ink, anhydrous soybean oil offset (environmental) ink, water-based ink (which is water-based ink for plastic in Guangdong Province to support the development of environmentally friendly products) and UV / EB flexo ink new ink:

3, the development of high value-added ink products, such as industrial inkjet products (continuous inkjet cIJ, on-demand DOD), conductive ink, anti fake security inks, etc..

The variety of ink is more, the use is not the same, and the use of ink for printing is also a technology, so the ink technology services are particularly important

Not only requires the service to be familiar with the ink, but also knowledge of printing technology. Such as an ink has any advantage, where to use, where customers, how to use to reflect the advantages of products, etc..

We should find out the customers (including dealers, manufacturers, individual consumers, etc.) on the quality of our products and services to the extent of satisfaction, understanding of the customer's comments on the product:

Customer service (such as delivery channels, delivery, product use guidance, such as the introduction of similar products) is satisfied;

Can provide new products suitable for customer requirements;

Product quality (such as the quality index of the product, the advanced degree, the stability degree, and the deficiency, etc.):

Reflect the information of the customer is satisfied with the speed of the customer service is satisfied, etc.;

Customer application of product process equipment is reasonable, whether to save for reference or improvement of the place, etc..

Gradually form a market (customer) as the center, and the need for customers to provide appropriate ink products, so as to enhance the customer's satisfaction with ink products and services, thereby expanding the market share of ink.